Domino’s
— UK PR
Working throughout the year to land Domino’s in UK national and global titles, taking cultural moments and putting a cheeky spin on things to drive media attention.
Role: Creative.
Domino’s x Unified Goods. Hot Since ‘85.
Smalltown Boy - Bronski Beat plays faintly in the background...
As a 90s baby born in the wrong era, it was a dream seeing the Domino’s x Unified Goods collab go live to mark 40 years of Domino’s in the UK. Launching the limited-edition capsule collection inspired by the OG 1985 uniforms with a film straight out of the 1980s, directed by Will Norman.
Landing in the likes of Hypebeast and LadBible, it was the perfect way to celebrate the anniversary of the Nation’s favourite pizza landing in the UK.
Photography: Michael Leckie
Film: Will Norman
Domino’s Heatsuit.
Turning winter fashion up a notch, taking Domino’s ‘Heat Bag’ technology and turning it into the cosiest winter fit. Fresh out the over just in time for the UK’s cold-snap.
Dipmas Calender.
Mixing traditions up by dropping the most bizarre advent calendar to date just in time for Christmas encouraging Brits to try out festive combos with a challenge hidden behind each door.
